Karya Mrs T Desain Korporat dening Julia Hell minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2018 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2018

Mrs T Desain Korporat

dening Julia Hell

Klien: Mrs T

Pemenang A' Design Award Perunggu ing Kategori Grafis

12,762

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #60957

Gabung Daftar Tunggu Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Mrs T Desain Korporat

Mrs T minangka desain korporat kanggo pabrik pangan berkualitas sing nggunakake teh minangka bahan ing produk panganan panggang lan panganan lezat liyane. Identitas visual iki nduweni tampilan sing resik lan elegan, kanthi kemasan sing sakwentara gedhe warnane putih lan didhukung telung warna korporat. Logo kasebut dadi pigura sing nandhani saben item sing digawe ing pabrik kasebut, lan ditrapake nganggo foil panas warna emas ing kertu bisnis. Font sing dipilih ngelingake label tulisan tangan lan nandhesake karakter gawean tangan saka produk kasebut. Tas lan botol kaca ditutup lan dilabeli ing njaba kanggo njaga panganan ing njero.

Pangakuan

Babagan A' Design Award Perunggu

Mrs T Desain Korporat menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Mrs T Desain Korporat dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Mrs T Desain Korporat nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Ukuran & Kemasan: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Tag: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Teknologi Produksi: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Tantangan Desain: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Riset: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspirasi: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Durasi Proyek: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Alur Operasi: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Anggota Tim: Frontend Developer: Jannis Hell
Kredit Gambar: All Images: Photographer / Jannis Hell, 2017