Fortune Express Kemasan Baijiu dening Yao Wu

Karya Fortune Express Kemasan Baijiu dening Yao Wu minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2026

Fortune Express Kemasan Baijiu

dening Yao Wu

Klien: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

7,184

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #182337

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Fortune Express Kemasan Baijiu

Fortune Express minangka desain kemasan kanggo baijiu. Kothak kanthi payon gable iki ukurane 280 x 150 x 230 milimeter lan dibukak saka sisih ngisor. Nalika saben tutup lempitan ing njero diangkat, bakal katon limang botol, lan saben botol nampilake Dewa Kasugihan sing beda-beda kanthi warna Limang Unsur. Ing sangisore botol-botol kasebut ana limang blind box wulu alus sing disuwek kanggo nemokake figur cilik kanthi gaya khusus. Kothak njaba dirampungake nganggo cap foil, lan label-labele dicithak kanthi cara digital. Boneka wulu alus kasebut digawe saka serat poliester alus kanthi rincian sulaman.

Pangakuan

Babagan A' Design Award Perunggu

Fortune Express Kemasan Baijiu menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Fortune Express Kemasan Baijiu dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Fortune Express Kemasan Baijiu nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Ukuran & Kemasan: Length 280mm x Width 150mm x Height 230mm
Tag: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Teknologi Produksi: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Tantangan Desain: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Riset: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Inspirasi: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Durasi Proyek: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Alur Operasi: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Paten: /
Anggota Tim: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Kredit Gambar: /