Karya Narangam and Cardamom Fungsi Utama: Liqueur Warisan dening Dheeraj Bangur minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.
PerungguBungkusan· 2026
Narangam and Cardamom Fungsi Utama: Liqueur Warisan
dening Dheeraj Bangur
Klien: Brandsthan
Pemenang A' Design Award Perunggu ing Kategori Bungkusan
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan kanggo #182192Desaine
Babagan Narangam and Cardamom Fungsi Utama: Liqueur Warisan
Teks Buku: Desain kemasan iki nampilaké rong varian liqueur liwat arsitektur visual sing padu, adhedhasar detail sing kailhami saka warisan lan kajelasan kontemporer. Sistem warna oranye lan ijo sing béda ndhukung pangenalan varian kanthi cepet, déné tipografi sing terstruktur lan pinggiran hiasan nguatké hierarki. Ilustrasi penyulingan vintage sing digabung karo unsur botani ngandharaké asal-usul lan identitas bahan. Komposisi sing seimbang, jarak sing terkontrol, lan pituduh embossing sing alus ningkatké persepsi premium, nggawé kulawarga produk sing manunggal kanthi visibilitas rak sing kuwat lan daya tarik sing tanpa wates wektu.
Pangakuan
Babagan A' Design Award Perunggu
Narangam and Cardamom Fungsi Utama: Liqueur Warisan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Narangam and Cardamom Fungsi Utama: Liqueur Warisan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Narangam and Cardamom Fungsi Utama: Liqueur Warisan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.
Ing Mburi Desain
Kit Pers
Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.
- Sifat Unik
- Maharani Mahansar Narangam and Cardamom reinterpret royal Indian heritage through a contemporary luxury lens. Inspired by Rajasthani citrus orchards and aromatic spice traditions, the designs integrate vibrant orange and deep green palettes with gold foiling and tactile embossing. Palace-inspired motifs and structured layouts balance cultural storytelling with modern shelf impact, creating a distinctive and globally positioned premium craft liqueur identity.
- Ukuran & Kemasan
- The bottle label dimensions are Width 105 mm x Depth 2 mm x Height 120 mm. And the box label dimensions are Width 149 mm x Depth 70 mm x Height 245 mm. The product is housed in a premium 750 ml custom-molded glass bottle with a high-clarity flint finish and balanced shoulder geometry. The label is die-cut in a shield profile and printed on textured premium stock with hot foil stamping, embossing, and spot UV. The rigid box is crafted from high-GSM paperboard with matte lamination, gold foiling, and precision die-cutting for structural integrity and luxury presentation.
- Tag
- Maharani Mahansar, Cardamom, Narangam, Heritage Liqueur, Rajasthan, Royal, Vintage, Mahansar, Rajao ki Daroo
- Teknologi Produksi
- The label was developed using a precision vector-based design system to ensure scalability and print clarity. High-resolution engraving illustrations were digitally rendered to replicate vintage etching aesthetics. The shield contour was die-cut for structural distinction. Production utilizes premium textured label stock with hot foil stamping, micro-embossing, and spot UV detailing. Offset printing with controlled color calibration ensures depth in orange and green tones while maintaining gold foil brilliance.
- Tantangan Desain
- The primary challenge was balancing deep-rooted royal heritage with a contemporary premium spirit identity without appearing outdated or ornamental. Historically rich motifs had to be refined for modern minimalism. Regulatory label compliance, alcohol laws, and print production limitations required precise hierarchy and spatial control. Technically, achieving engraving depth with foil and embossing while maintaining clarity on textured stock demanded extensive prototyping and color calibration.
- Riset
- Qualitative and comparative design research was conducted to position heritage Indian liqueurs within the premium global spirits segment. The objective was to translate royal legacy into contemporary luxury packaging. Methodology included market benchmarking, shelf analysis, and cultural motif studies. Data was gathered through retail audits, consumer feedback, and material sampling. Participants included spirit consumers and distributors. Results revealed demand for strong heritage cues with modern clarity. Insights led to a shield structure, bold flavor coding, and tactile finishes, enhancing brand differentiation, shelf visibility, and premium perception in real market conditions.
- Inspirasi
- The design is inspired by the historic distillery architecture of Maharani Mahansar and the natural richness of Indian cardamom and orange orchards. The shield silhouette reflects royal insignia and protection of heritage, while vintage engraving-style illustrations reference traditional craftsmanship. Bold flavor-led typography, combined with regal gold borders and intricate detailing, expresses authenticity, legacy, and the premium character of a triple-distilled heritage liqueur.
- Durasi Proyek
- The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
- Alur Operasi
- The rigid box opens with a smooth top-lid mechanism, creating a ceremonial unboxing moment. The bottle is securely positioned within a precision die-cut insert for stability and protection. The embossed shield label enhances tactile engagement, while the structured visual hierarchy ensures clear readability of brand, variant, and technical details, delivering a refined and intuitive consumption experience.
Disponsori
Jelajahi Ngluwihi Designers.org
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Jelajahi Liyane
Desain Sing Gegayutan
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