Chateau Loulan Kemasan Botol Anggur dening Wen Liu

Karya Chateau Loulan Kemasan Botol Anggur dening Wen Liu minangka pemenang sing diajeni banget saka A' Design Award Wesi 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2026

Chateau Loulan Kemasan Botol Anggur

dening Wen Liu

Klien: Shenzhen Oracle Creative Design Co.,Ltd.

Pemenang A' Design Award Wesi ing Kategori Bungkusan

5,786

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #173417

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Chateau Loulan Kemasan Botol Anggur

Chateau Loulan yaiku desain kemasan kanggo anggur putih semi-manis kanthi kadar alkohol rendah sing diprodhuksi ing Tiongkok. Label kasebut digawe saka logam kanthi pewarnaan sapérangan lan finishing frosted, sarta nggambarake tokoh legendaris sing dikenal minangka Loulan Beauty. Ukiran krawangan sing diilhami saka teknik flying white ing kaligrafi Tiongkok mbentuk jendhela semi-transparan sing nuduhake warna anggur ing njerone. Goresan kaligrafi ing dhasar botol ngelingake marang pemandangan gurun panggonan kebon anggur kasebut. Botol iki ukurane 76 kaping 76 kaping 300 milimeter.

Pangakuan

Babagan A' Design Award Wesi

Chateau Loulan Kemasan Botol Anggur menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Chateau Loulan Kemasan Botol Anggur dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Chateau Loulan Kemasan Botol Anggur diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Ukuran & Kemasan: 76mmx76mmx300mm
Tag: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Teknologi Produksi: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Tantangan Desain: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Riset: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspirasi: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Durasi Proyek: August - December 2024, Shenzhen, China
Alur Operasi: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Anggota Tim: Creative Direction: Wen Liu
Design Execution: Weijun Liu