Dream Of The Blue Kemasan Botol Minuman Keras dening Wen Liu

Karya Dream Of The Blue Kemasan Botol Minuman Keras dening Wen Liu minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2026

Dream Of The Blue Kemasan Botol Minuman Keras

dening Wen Liu

Klien: Shenzhen Oracle Creative Design Co.,Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

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Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Dream Of The Blue Kemasan Botol Minuman Keras

Dream Of The Blue yaiku kemasan botol sing dirancang kanggo baijiu Tiongkok premium. Botol iki tetep njaga siluet klasik merek lan nambahake motif waja (armor) sing dijupuk saka film Investiture of the Gods, kanthi pola kuno sing diukir kanthi alus ing saindhenging permukaan. Sakabehe botol, kalebu relief waja, dibentuk minangka sepotong kaca tunggal liwat proses cetakan sepotong (one-piece molding), sing njaga biaya produksi tetep murah. Lambang ing ngarep digawe saka aluminium daur ulang. Kemasan iki ukurane 105 kaping 105 kaping 308 milimeter.

Pangakuan

Babagan A' Design Award Perunggu

Dream Of The Blue Kemasan Botol Minuman Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Dream Of The Blue Kemasan Botol Minuman Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Dream Of The Blue Kemasan Botol Minuman Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
Ukuran & Kemasan: 105mm×105mm×308mm
Tag: Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
Teknologi Produksi: The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
Tantangan Desain: The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
Riset: The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value.
Inspirasi: More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
Durasi Proyek: Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd.
Alur Operasi: This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
Anggota Tim: Creative Direction: Wen Liu
Design Execution: Shaokun Xiao