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Montigo Experience Store Desain Ritel dening Chong Hean Teo

Karya Montigo Experience Store Desain Ritel dening Chong Hean Teo minangka pemenang sing diajeni banget saka A' Design Award Wesi 2025 sing bergengsi ing Kategori Kompetisi Desain Ruang Njero lan Pameran.


WesiNjero Griya· 2025

Montigo Experience Store Desain Ritel

dening Chong Hean Teo

Klien: Montigo

Pemenang A' Design Award Wesi ing Kategori Njero Griya

16,249

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #170408

Warna

Desaine

Babagan Montigo Experience Store Desain Ritel

Montigo's Hydration Haven ngredefinisi ritel ramah lingkungan liwat toko imersif mlengkung ing Ion Orchard Singapore. Dipusat ing videowall mlengkung dinamis, desain iki ngganti poster sekali pakai karo konten digital adaptif, nyuda sampah material lan jejak karbon kanthi drastis. Stasiun ukiran laser interaktif lan wonderland warna sing sumringah ngundang para pelanggan kanggo nggawe botol termal pribadi. Nggabungake daya tarik kinetik karo kustomisasi.

Pangakuan

Babagan A' Design Award Wesi

Montigo Experience Store Desain Ritel menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Montigo Experience Store Desain Ritel dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Montigo Experience Store Desain Ritel diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
Ukuran & Kemasan
6872mm x 6172mm x 4050mm
approximately 452sqft
Tag
Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
Teknologi Produksi
the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
Tantangan Desain
Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
Riset
The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.

The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization.
Inspirasi
The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.

The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos.
Durasi Proyek
The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
Alur Operasi
The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
Paten
All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd
Anggota Tim
Teo Chong Hean(Mason)
Kredit Gambar
Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.

Disponsori

Jelajahi Ngluwihi Designers.org

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Desain Apik Pantes Nampa Pengakuan Gedhe

A' Design Award minangka penghargaan internasional sing dijuri kanggo desain apik. Melu A' Design Award kanggo entuk kesempatan nampa pengakuan meritokratis, reputasi, gengsi lan publisitas kanggo karyamu. Nominasikna karyamu kanggo A' Design Award lan saingan kanggo ngrebut A' Design Prize sing didambakake.

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