Karya Moutai Shengyue Flying Fairy Kemasan Minuman Keras dening Ying Song Brand Design Shenzhen Co, Ltd minangka pemenang sing diajeni banget saka A' Design Award Emas 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2025

Moutai Shengyue Flying Fairy Kemasan Minuman Keras

dening Ying Song Brand Design Shenzhen Co, Ltd

Klien: Kweichow Moutai Co.,Ltd.

Pemenang A' Design Award Emas ing Kategori Bungkusan

134,870

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #169249

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Moutai Shengyue Flying Fairy Kemasan Minuman Keras

Moutai Shengyue Flying Fairy iku desain kemasan kanggo minuman keras baijiu saka Tiongkok. Desain iki njupuk inspirasi saka figur Peri Mabur sing digambar ing mural Dunhuang, mligine dewa musik ing Guwa 401 Guwa Mogao, sing digambarake nyekel piranti musik sheng kanthi postur sing luwes. Werna utamane yaiku benang abang tuwa (crimson), werna tradisional Tiongkok, lan pola tutup botol logam digawe nganggo teknik enamel tradisional. Kothak kasebut dibukak saka sisih tengen lan ngemot struktur pola mega rong lapis ing njerone. Set iki ukurane 140 kali 105 kali 280 milimeter lan nggunakake kertas, keramik, lan logam.

Pangakuan

Babagan A' Design Award Emas

Moutai Shengyue Flying Fairy Kemasan Minuman Keras menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Moutai Shengyue Flying Fairy Kemasan Minuman Keras dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Moutai Shengyue Flying Fairy Kemasan Minuman Keras nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Ukuran & Kemasan: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Tag: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Teknologi Produksi: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Tantangan Desain: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Riset: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspirasi: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Durasi Proyek: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Alur Operasi: The box is opened from the right side, and the bottle is opened from the top metal cap
Anggota Tim: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Kredit Gambar: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024