Rotary Sans Rupa Aksara dening Paul Robb and Moira Bartoloni

Karya Rotary Sans Rupa Aksara dening Paul Robb and Moira Bartoloni minangka pemenang sing diajeni banget saka A' Design Award Perak 2025 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2025

Rotary Sans Rupa Aksara

dening Paul Robb and Moira Bartoloni

Klien: S6 Foundry

Pemenang A' Design Award Perak ing Kategori Grafis

85,885

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #167715

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Rotary Sans Rupa Aksara

Rotary Sans iku rupa aksara sans-serif OpenType kanthi struktur geometris lan variasi wujud cilik. Aksara iki nduweni ink trap awujud woh pir sing mbantu keterbacaan sarta nambahi unsur visual khas. Aksara iki nyedhiyakake rangkaian glif Latin lengkap, plus aksara alternatif lan ligatur, kanggo macem-macem panggunaan tipografi. Desaine nandheske kajelasan lan konsistensi, cocok kanggo konteks kayata branding. Rotary Sans kasedhiya ing pirang-pirang bobot lan gaya, bisa digunakake ing format digital lan cetak ing ngendi keterbacaan lan tampilan seragam dibutuhake.

Pangakuan

Babagan A' Design Award Perak

Rotary Sans Rupa Aksara menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Rotary Sans Rupa Aksara dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Rotary Sans Rupa Aksara iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Ukuran & Kemasan: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Tag: Type design, Typeface, Specimen
Teknologi Produksi: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Tantangan Desain: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Riset: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Inspirasi: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Durasi Proyek: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Alur Operasi: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Anggota Tim: Paul Henry Robb
Moira Bartoloni
Kredit Gambar: Paul Henry Robb