Eco Surecare Fungsi Utama: Kemasan Kathok Njero dening Shen Duan

Karya Eco Surecare Fungsi Utama: Kemasan Kathok Njero dening Shen Duan minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2024

Eco Surecare Fungsi Utama: Kemasan Kathok Njero

dening Shen Duan

Klien: Eco Surecare

Pemenang A' Design Award Wesi ing Kategori Bungkusan

12,098

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #160696

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Eco Surecare Fungsi Utama: Kemasan Kathok Njero

Teks Buku: Eco Surecare minangka desain kemasan kanggo kathok njero wanita. Kemasan iki nganggo gaya visual minimalis, kanthi paduan warna sing elegan lan garis-garis sing sederhana nanging kuwat. Strukture kadadeyan saka siji lembar wae lan dirakit tanpa lem, saengga ngirit bahan. Sisih-sisih kothak mbentuk wangun segitiga, saengga kothak-kothak kasebut bisa ditumpuk kanthi cara selang-seling lan bisa nyuda papan angkutan nganti kira-kira seprelima. Kertas sing digunakake bisa didaur ulang lan bisa terurai kanthi alami. Label informasi kesehatan dicithak ing bageyan njero kothak lan bakal katon nalika kothak dibukak.

Pangakuan

Babagan A' Design Award Wesi

Eco Surecare Fungsi Utama: Kemasan Kathok Njero menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Eco Surecare Fungsi Utama: Kemasan Kathok Njero dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Eco Surecare Fungsi Utama: Kemasan Kathok Njero diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is the packaging for women's underwear. Eco Surecare delivers a free and comfortable lifestyle for happy young people and Chinese women who pursue quality of life with products with appearance level, innovation and content. Through constant exploration, designers embody the high quality of products through minimalist design aesthetics. The elegant color series is more fashionable, and the simple and powerful lines convey female power. The packaging adopts the form of one piece, no glue, more environmentally friendly. This is an innovation in the design of underwear packaging.
Ukuran & Kemasan: Width 168mm x Depth 32mm x Height 150mm
Tag: Packaging, daily necessities, underwear, sustainable development, biodiversity protection, endangered species, no plastics, climate positive, minimalist, female
Teknologi Produksi: ECO SURECARE uses an integrated process on the packaging structure, which can be combined without the use of glue, saving materials and reducing resource use. Every possible effort was made to select recyclable materials and degradable paper for packaging. The side of the box is triangular structure, which can be stacked in a staggered manner, saving one-fifth of the transportation space.
Tantangan Desain: The challenge is to create a stylish and simple design concept that embodies the brand's values of freedom and comfort, while also meeting functional packaging requirements with environmentally friendly and lightweight materials. The packaging box has undergone extensive testing and modification to optimize transportation space efficiency, as well as being lightweight and eco-friendly.
Riset: The research methodology combined desk research, external agency focused groups investigation and sampling from 200 female customers. There are two aims: one, to truly seek the latest views and feedback from female customers on what they hate and love about the available underwear packaging from major brands in China, including the stereotypes, poor design, or lack of sensitivity. Two, through data, we aim to understand whether customers’ sustainability awareness has been translated into actual conscious buying patterns, as in whether society’s values of protecting nature and biodiversity is driving the value ($).
Data and qualitative research showed that about 66.67% of female customers are unhappy with the packaging available from the market, the top critique being' way too boring design' and 'monotony'. The runner-up critique says there is too much unnecessary packaging, especially when layers of plastic are used. On environmental consciousness, over 50% of female customers point to us that they are willing to pay extra premium costs to buy sustainably packaged products and they will pay more attention to design that tells a sustainability narrative.
Inspirasi: ECO SURECARE is committed to providing minimalist, non-traditional and elegant packaging designs to millions of female consumers in China. Fundamentally, it's about giving customers an enjoyable experience when buying what may be the most intimate product of their lives. ECO SURECARE is eager to bring environmentally friendly products to a big market like China and inspire more people to consume consciously. The growing call for women to pursue freedom and unlimited life has inspired designers. On the environmental front, the Royal Golden Eagle's (RGE) nature conservation efforts in Asia have inspired us a lot.
Durasi Proyek: The project started in June 2023 in Guangzhou, China, and ended in Guangzhou, China, in November 2023. The product is continuously sold across all major Chinese e-commerce platforms.
Alur Operasi: Thinking out of the box and experimenting with various shapes of the packaging box, the final special-shaped packaging box structure is more material-saving and unique; the shape of the box is a triangular structure, and staggered placement can effectively reduce the product's transportation space. In the way of opening, I considered the interactive form of the package, hoping that customers can see the essential health tips label when they open it instead of using a separate card.
Kredit Gambar: Photographer/Designer Shen Duan