Dotline Fungsi Utama: Identitas Perusahaan dening Tomohiro Kaji

Karya Dotline Fungsi Utama: Identitas Perusahaan dening Tomohiro Kaji minangka pemenang sing diajeni banget saka A' Design Award Emas 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

EmasGrafis· 2024

Dotline Fungsi Utama: Identitas Perusahaan

dening Tomohiro Kaji

Klien: Dotline Co., Ltd.

Pemenang A' Design Award Emas ing Kategori Grafis

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Verifikasi Status Penghargaan kanggo #160477

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Dotline Fungsi Utama: Identitas Perusahaan

Teks Buku: Sistem identitas iki diwiwiti kanggo nggawe struktur bisnis lan visi perusahaan sing komprehensif — Social Heroes kanggo menehi inspirasi visi perusahaan marang klien, staf lan kandidat, sarta kabeh wong sing gegayutan ing industri kasebut. Dotline nganggep kabeh staf sing teka kanggo mbiyantu ing panguripan saben dinane wong minangka pahlawan. Logone yaiku simbol grafis pahlawan sing nglibas jubah lan maju, dirancang saka aksara D saka "dots" + L saka "line." Amarga Dotline nyedhiyakake 7 kategori bisnis, logone kasedhiya kanthi sistem warna 7 warna sing nggambarake saben kategori bisnis lan diketik nganggo aksara merek asli.

Pangakuan

Babagan A' Design Award Emas

Dotline Fungsi Utama: Identitas Perusahaan menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Dotline Fungsi Utama: Identitas Perusahaan dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Dotline Fungsi Utama: Identitas Perusahaan nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Ukuran & Kemasan: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tag: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Teknologi Produksi: Grid system with the golden section, over ray,
multiplication
Tantangan Desain: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Riset: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspirasi: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Durasi Proyek: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.