Pepsi Big Football Event LTO Kemasan Omben-omben dening PepsiCo Design and Innovation

Karya Pepsi Big Football Event LTO Kemasan Omben-omben dening PepsiCo Design and Innovation minangka pemenang sing diajeni banget saka A' Design Award Perak 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2024

Pepsi Big Football Event LTO Kemasan Omben-omben

dening PepsiCo Design and Innovation

Klien: PepsiCo

Pemenang A' Design Award Perak ing Kategori Bungkusan

120,003

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #159649

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Pepsi Big Football Event LTO Kemasan Omben-omben

Pepsi Big Football Event LTO minangka desain kemasan omben-omben tawaran wektu winates sing digawe kanggo turnamen bal-balan gedhe sing dianakake ing Qatar taun 2022. Kemasan iki nampilake foto para penggemar bal-balan asli saka macem-macem bangsa, sing nangkep rasa bungah kang gedhe nalika nonton pertandhingan. Filter cat ditrapake ing gambar-gambar kasebut kanggo ngelingake tradhisi nglukis rai ing antarane para suporter lan menehi tampilan artistik. Visual utama lan animasi sing cocog nerusake basa grafis sing padha. Tujuane yaiku ngubungake merek karo penggemar bal-balan lokal sajrone acara kasebut.

Pangakuan

Babagan A' Design Award Perak

Pepsi Big Football Event LTO Kemasan Omben-omben menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Pepsi Big Football Event LTO Kemasan Omben-omben dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Pepsi Big Football Event LTO Kemasan Omben-omben iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Inspirasi: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Wacanen Siaran Pers

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