Pepsi X Spotify Kemasan Minuman dening PepsiCo Design and Innovation

Karya Pepsi X Spotify Kemasan Minuman dening PepsiCo Design and Innovation minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2024

Pepsi X Spotify Kemasan Minuman

dening PepsiCo Design and Innovation

Klien: PepsiCo

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

33,599

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #159644

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Pepsi X Spotify Kemasan Minuman

Pepsi x Spotify iku desain kaleng minuman edisi winates sing digawe kanggo pamirsa Mesir. Karya seni iki nggabungake identitas visual Pepsi lan Spotify kanthi porsi sing padha. Warna biru Pepsi sing kandel dicampur karo werna ijo terang sing dienggo bareng dening Spotify lan komunitas rap ing Mesir. Bagian mburi nganggo pola glitch lan lapisan potongan kertas kanthi lirik lagu sing ditulis tangan. Kode QR sing dicithak ing kaleng ngidini wong ngrungokake lagu Pepsi sing digawe kanggo kampanye cashback. Sakwijining kit influencer uga digawe bebarengan karo kaleng iki.

Pangakuan

Babagan A' Design Award Perunggu

Pepsi X Spotify Kemasan Minuman menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Pepsi X Spotify Kemasan Minuman dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Pepsi X Spotify Kemasan Minuman nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Inspirasi: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

Wacanen Siaran Pers

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