Green Field Watchmen Kemasan Beras dening Peng Guozhi

Karya Green Field Watchmen Kemasan Beras dening Peng Guozhi minangka pemenang sing diajeni banget saka A' Design Award Perak 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2024

Green Field Watchmen Kemasan Beras

dening Peng Guozhi

Klien: Peng Guozhi Strategic Packaging Studio

Pemenang A' Design Award Perak ing Kategori Bungkusan

32,924

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #159138

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Green Field Watchmen Kemasan Beras

Desain kemasan kanggo seri beras ekologis iki uga adhedhasar wawasan strategis kang jero. Kanthi perkembangan ekonomi Tiongkok kang cepet, para konsumen ing Tiongkok ngutamakake keamanan lan rasa nalika tuku beras. Amarga nyadhari yen merek beras ekologis utamane mung nengenake keamanan tanpa ngakoni nilai kang luwih gedhe saka rasa enak, tim menehi jeneng merek kasebut Green Field Watchmen. Tim nengenake proposisi dodolan yen beras ekologis luwih enak, kang kagambar ing kreasi seri iki.

Pangakuan

Babagan A' Design Award Perak

Green Field Watchmen Kemasan Beras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Green Field Watchmen Kemasan Beras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Green Field Watchmen Kemasan Beras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Ukuran & Kemasan: Width 245mm xDepth 90mm x Height 340mm
Tag: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Teknologi Produksi: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Tantangan Desain: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Riset: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspirasi: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Durasi Proyek: October 2023,launched in Hangzhou, China.
Alur Operasi: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Anggota Tim: Peng GuoZhi