Dreavita Mental Wellness Branding dening Cansu Dagbagli Ferreira

Karya Dreavita Mental Wellness Branding dening Cansu Dagbagli Ferreira minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2024

Dreavita Mental Wellness Branding

dening Cansu Dagbagli Ferreira

Klien: Cansu Dagbagli Ferreira

Pemenang A' Design Award Perunggu ing Kategori Grafis

20,492

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #158644

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Dreavita Mental Wellness Branding

Dreavita inggih punika merek wellness ingkang progresif lan inklusif. Identitas visual dipunrancang supados sensitif, ngurmati lan tliti, nggambaraken karakter inklusif merek kasebut. Konsep punika lair saking gagasan kekuatan alam lan dipunsebut "Simplicity inspired resilience" (Ketahanan ingkang Diilhami Kesederhanaan). Kados pola alam nedahaken konsistensi, kekuatan lan pertumbuhan, branding punika ngupaya ngirimaken pesen-pesen kasebut lumantar afirmasi lan pendekatan desain minimal. Ilustrasi fokus dhateng pola alam, nedahaken bilih pengulangan lan ketahanan ngasilaken kasuksesan wonten ing gesang.

Pangakuan

Babagan A' Design Award Perunggu

Dreavita Mental Wellness Branding menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Dreavita Mental Wellness Branding dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Dreavita Mental Wellness Branding nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Ukuran & Kemasan: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tag: wellness, mental, health, psychology, identity, inclusive, community, nature
Teknologi Produksi: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Tantangan Desain: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Riset: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspirasi: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Durasi Proyek: 2 months, 2023, United States and France
Alur Operasi: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery