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Vintagience Kemasan Botol Sake dening Hisamichi Kasai

Karya Vintagience Kemasan Botol Sake dening Hisamichi Kasai minangka pemenang sing diajeni banget saka A' Design Award Perak 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


PerakBungkusan· 2024

Vintagience Kemasan Botol Sake

dening Hisamichi Kasai

Klien: Shunbin inc.

Pemenang A' Design Award Perak ing Kategori Bungkusan

30,841

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #157708

Warna

Desaine

Babagan Vintagience Kemasan Botol Sake

Vintagience yaiku desain kemasan kanggo sake Jepang vintage sing diolah nganggo cara ilmiah supaya dadi tuwa. Wujud botole ngelingake marang botol obat antik, sing nyambungake proses penuaan karo ilmu pengetahuan. Gradasi cahya ing label, sing digawe nganggo teknik cetak prisma, nggambarake campuran taun-taun sing dawa, cara penuaan ilmiah, lan katresnane tukang gawe sake. Aksarane dicap nganggo foil, dene tandha simbol lan jarum jam digawe timbul (emboss). Jarum jam kasebut nglambangake lumakune wektu sing terus-terusan sajrone proses penuaan. Kothak sing atos nggunakake foil holografik sing warnane owah miturut sudut cahyane.

Pangakuan

Babagan A' Design Award Perak

Vintagience Kemasan Botol Sake menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Vintagience Kemasan Botol Sake dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Vintagience Kemasan Botol Sake iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
Ukuran & Kemasan
Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D)
Tag
Sake, Japanese Sake, Vintage Sake, Package design
Teknologi Produksi
To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
Tantangan Desain
For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
Riset
The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
Inspirasi
To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
Durasi Proyek
This brand launched in Iga, Japan, in November 2023.
Alur Operasi
This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
Paten
Trademark: 2023 Carrier Car Service Co., Ltd.
Anggota Tim
Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto
Kredit Gambar
Shunbin Co., Ltd.

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