Imoment Seri Anggur Alkohol Rendah dening Hu Wan and Li Jianpeng

Karya Imoment Seri Anggur Alkohol Rendah dening Hu Wan and Li Jianpeng minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Dhaharan, Unjukan lan Seni Olah-olahan.

PerungguSeni Olah-olahan· 2024

Imoment Seri Anggur Alkohol Rendah

dening Hu Wan and Li Jianpeng

Klien: Netease Yanxuan Trading Co. Ltd

Pemenang A' Design Award Perunggu ing Kategori Seni Olah-olahan

65,111

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #154735

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Imoment Seri Anggur Alkohol Rendah

Konsumen mudha cenderung ngonsumsi minuman alkohol rendah kanggo nggayuh sensasi mabuk entheng sing nggawa rasa santai, bungah lan bisa dienggo bareng karo wong liya. Mbantu dheweke luwih ngrasakake wayahe dhewe nalika mbukak minuman imoment, kaunggulan dodolan utama saka imoment yaiku komitmene kanggo nyajekake wayah-wayah sing nggumunake, endah, lan ora bisa dilalekake ing seri alkohol rendah liwat desain sing luwih unggul dibandhingake karo akeh produk sing padha ing pasar. Kanthi nggabungake mabuk visual lan fisiologis, produk iki nyedhiyakake pengalaman immersive saka mabuk entheng.

Pangakuan

Babagan A' Design Award Perunggu

Imoment Seri Anggur Alkohol Rendah menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Imoment Seri Anggur Alkohol Rendah dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Imoment Seri Anggur Alkohol Rendah nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Ukuran & Kemasan: Available in multiple sizes and shapes
Tag: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Teknologi Produksi: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Tantangan Desain: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Riset: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspirasi: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Durasi Proyek: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Alur Operasi: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Anggota Tim: Hu Wan
Li Jianpeng
Kredit Gambar: Creator Hu Wan
Illustrator Li Jianpeng