Unicorn Rebrand Identitas Visual dening Yating Liu

Karya Unicorn Rebrand Identitas Visual dening Yating Liu minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2024

Unicorn Rebrand Identitas Visual

dening Yating Liu

Klien: Yating Liu

Pemenang A' Design Award Wesi ing Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #154412

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Unicorn Rebrand Identitas Visual

Designer Yating Liu wis nganyari merek food truck Mexican New York ing proyek eksperimen. Desain iki nggunakake warna-warna cerah lan lencana kanggo narik kawigaten mahasiswa enom. Ing logo, "Uni" nggambarake universitas, dene "Corn" tegese Tacos. Tema unicorn sing populer ing kalangan nom-noman cocog karo pengenalan rasa anyar saben minggu dening merek kasebut. Logo kasebut kanthi kreatif nggabungake unsur-unsur miturut tata basa Spanyol. Item menu uga kalebu istilah-istilah sing ana gegayutane karo kuliah, njamin sistem visual sing manunggal karo inti merek kasebut.

Pangakuan

Babagan A' Design Award Wesi

Unicorn Rebrand Identitas Visual menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Unicorn Rebrand Identitas Visual dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Unicorn Rebrand Identitas Visual diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Ukuran & Kemasan: Loyalty card 90mm x 54mm
Tag: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Teknologi Produksi: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Tantangan Desain: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Riset: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspirasi: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Durasi Proyek: The project started in July 2021 and finished in September 2021 in Beijing, China.
Alur Operasi: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.