Shan Yi Desain Identitas Merek dening Wu Fangbo and Liu Beibei

Karya Shan Yi Desain Identitas Merek dening Wu Fangbo and Liu Beibei minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2023

Shan Yi Desain Identitas Merek

dening Wu Fangbo and Liu Beibei

Klien: Shan Yi

Pemenang A' Design Award Perunggu ing Kategori Grafis

15,990

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #149564

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Shan Yi Desain Identitas Merek

Shan Yi minangka identitas merek sing dirancang kanggo perusahaan teknologi pinter sing ngladeni pertanian. Logo nggunakake wangun tameng minangka bingkai visual kanggo nuduhake pangayoman lan katahanan. Ing njero tameng, huruf S lan Y disusun kanthi cara sesléngkèn lan disambung, nengeri jeneng merek lan sesambungan antarane teknologi pinter lan pertanian. Pola tapak roda lan wulir gandum uga dilebokake, ngelingake panèn musim gugur. Guratane duwe ambane sing padha lan logo iki manut rasio emas. Tandha iki bisa dicithak, dijait, utawa dicithak kanthi injeksi ing macem-macem ukuran, kalebu digunakake minangka lambang kendaraan.

Pangakuan

Babagan A' Design Award Perunggu

Shan Yi Desain Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Shan Yi Desain Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Shan Yi Desain Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Ukuran & Kemasan: It can be printed, sewed or injection molded in a variety of sizes.
Tag: brand identity, logo, branding, smart agricultural technique
Teknologi Produksi: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Tantangan Desain: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Riset: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspirasi: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Durasi Proyek: The project started in Beijing in December 2022 and was completed in February 2023.
Alur Operasi: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Anggota Tim: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu