Waaron Kuu's Desain Branding dening Shawn Goh Chin Siang

Karya Waaron Kuu's Desain Branding dening Shawn Goh Chin Siang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2023

Waaron Kuu's Desain Branding

dening Shawn Goh Chin Siang

Klien: Hai Soon Leong Sdn.Bhd

Pemenang A' Design Award Perunggu ing Kategori Grafis

13,375

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #149135

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Waaron Kuu's Desain Branding

Waaron Kuu's minangka restoran sing makili enem budaya etnis utama ing Malaysia. Kanggo nyorot kaendahan sakabèhé merek, Tim digunakake ungu jero kanggo nandheske saben karakter budaya lan nambah game tradisional lan instrumen. Dheweke uga nggunakake macem-macem unsur lokal kanggo dekorasi ilustrasi, diselehake ing macem-macem sudhut restoran lan ing mangkok lan kemasan. Desain kasebut ora mung nampilake enem budaya etnis utama ing Malaysia nanging uga nggawe gambar merek unik kanggo restoran kasebut.

Pangakuan

Babagan A' Design Award Perunggu

Waaron Kuu's Desain Branding menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Waaron Kuu's Desain Branding dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Waaron Kuu's Desain Branding nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Ukuran & Kemasan: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Tag: Malaysia, Malaysia Food, Branding Design
Teknologi Produksi: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Tantangan Desain: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Riset: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspirasi: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Durasi Proyek: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Alur Operasi: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Paten: waaron kuns, 2023
Kredit Gambar: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.