Black Beans Branding dening Deborah Avila

Karya Black Beans Branding dening Deborah Avila minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2023

Black Beans Branding

dening Deborah Avila

Klien: Black Beans

Pemenang A' Design Award Perak ing Kategori Grafis

38,917

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #148476

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Black Beans Branding

Nalika loro Agen Pemasaran sing menang penghargaan mutusake gabung dadi siji, Kacang Ireng digawe kanggo nggabungake pasukan kanggo ngirim marketing digital paling apik ing Sao Paulo. Tantangan kasebut yaiku nggawe identitas sing cocog karo logo premium, elegan, lan modern sing nggambarake posisi sing luwih dhuwur ing pasar digital. Persetujuan logo kasebut langsung saka direktur agensi, langsung nggunakake merek kasebut.

Pangakuan

Babagan A' Design Award Perak

Black Beans Branding menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Black Beans Branding dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Black Beans Branding iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Black Beans is a new agency born from merging the best two marketing companies in Sao Paulo, Brazil. The name Black Beans came from the idea of putting more water when cooking, which means cooking great ideas together and making them last longer. The challenge was to create a logo and identity that portrays premium, bold and robust capabilities within the digital market. The result was an elegant, strong, and versatile logo and identity.
Ukuran & Kemasan: The chosen main typography was Briston Typeface. It is a corpulent font, and its design was changed to match the brand’s meaning, like an additional element illustrated on top of the b on beans, the connection between the e and a, forming a union between the two companies merging, and the dot at the final, matching a simple and minimalist bean.
Tag: Brand identity, Modern Design, Logo creation, Logo identity
Teknologi Produksi: Adobe Illustrator software was used for the creation of the logo. There, the typography was chosen and drawn accordingly to the brand's meaning. The colors were selected, and the patterns were illustrated. In the final, Adobe Photoshop software was used to create mockups for the images with the brand and also a presentation for the client's approval.
Tantangan Desain: Initially, the challenge was to direct the new name into something related to flame, hence the two previous logos have flames in them. Eventually, the strongest idea was that of using beans and their powerful, strong meaning as nutrition for every Brazilian family. The next challenge was to create a logo and identity matching a premium and modern visual in only two days.
Riset: The research for the logo creation was mostly using the online platforms Dribbble and Behance. There, I searched for inspirations in design that would match the new brand’s meaning. I only had two days to create this new brand, which characterizes it as a very fast paced, although very analytical, and thorough process. The results were the best possible, and the logo was approved by all and put to use immediately.
Inspirasi: Beans are the essential, basic nutrition to all Brazilian families. It is a superfood that is strong and indispensable. There is why the logo needed to be as bold as its meaning. Modern and elegant premium brands, such as Uber and Mastercard, served as great inspirations for their simplicity and minimalism. The research took one full day, and the next day was spent creating the brand itself.
Durasi Proyek: The naming task took two months. After the company's directors, teams, and I chose the name, the deadline to create a logo and visual identity was very tight. In two days, the logo was created and approved by the whole company.
Alur Operasi: This brand design is for Black Beans marketing agency only use. There was a blend between two strong agencies in Sao Paulo, Brazil, and from this union, Black Beans was born. The brand’s design matches its new creative direction, portraying an elegant, modern, and sophisticated brand identity. It is already in use by the agency, with its goal of finding clients that match the new brand’s modern style.
Anggota Tim: Art Director and Graphic Designer: Deborah Avila
Kredit Gambar: Logo proprietor: Black Beans Digital Marketing
Mockups used in all images: Creative Market
Video Credits: Black Beans Digital Marketing