Karya Golden Cat Bir dening Jin Zhang minangka pemenang sing diajeni banget saka A' Design Award Wesi 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2023

Golden Cat Bir

dening Jin Zhang

Klien: InBev jinlongquan beer (Hubei) Co., Ltd

Pemenang A' Design Award Wesi ing Kategori Bungkusan

13,680

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #146768

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Golden Cat Bir

Iki minangka bir kanggo konsumsi wengi. Desainer wis milih kucing sing disenengi konsumen minangka gambar utama kanggo ngrancang, supaya bir bisa cepet nggawe hubungan emosional karo konsumen nalika nambah karukunan. Ing wektu sing padha, kucing sing seneng aktivitas wengi banget konsisten karo wektu konsumsi (konsumsi wengi) posisi anggur iki. Pungkasan, desainer uga nggunakake pola Eropa klasik kanggo dekorasi, nggawe label bir kabeh kebak delicacy.

Pangakuan

Babagan A' Design Award Wesi

Golden Cat Bir menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Golden Cat Bir dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Golden Cat Bir diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Ukuran & Kemasan: Width 58mm x Depth 58mm x Height 188mm
Tag: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Teknologi Produksi: Glass bottle sticker
Tantangan Desain: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Riset: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Inspirasi: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Durasi Proyek: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Alur Operasi: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.