Tsingtao 9 Degrees Kemasan Bir dening Jin Zhang

Karya Tsingtao 9 Degrees Kemasan Bir dening Jin Zhang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Tsingtao 9 Degrees Kemasan Bir

dening Jin Zhang

Klien: Tsingtao Beer

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #144952

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Tsingtao 9 Degrees Kemasan Bir

Bir Tsingtao minangka salah sawijining merek bir sing paling misuwur ing China. Ing basis nyorot merek, sisih merek kudu nuduhake karakteristik lokal saben provinsi. Desainer nggunakake Hubei paling wakil "Menara Crane Kuning" kanggo nuduhake karakteristik lokal. Kajaba iku, Xiangyun, Crane, lan bottleneck "Phoenix Feather" (Hubei seneng banget karo Phoenix) nggawe kabeh gambar luwih fleksibel; Ing wektu sing padha, nyorot "9 gelar", titik sade produk paling gedhe, kanggo promosi dodolan kanthi efektif.

Pangakuan

Babagan A' Design Award Perunggu

Tsingtao 9 Degrees Kemasan Bir menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Tsingtao 9 Degrees Kemasan Bir dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Tsingtao 9 Degrees Kemasan Bir nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Ukuran & Kemasan: Width 65mm x Depth 65mm x Height 265mm
Tag: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Teknologi Produksi: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Tantangan Desain: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Riset: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspirasi: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Durasi Proyek: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Alur Operasi: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Paten: Intellectual property/patents/copyrights owned by Tsingtao Brewery