Gui Jiu Shi Jia Kemasan Minuman Beralkohol dening Yunlin Dai and Weiliang Tao

Karya Gui Jiu Shi Jia Kemasan Minuman Beralkohol dening Yunlin Dai and Weiliang Tao minangka pemenang sing diajeni banget saka A' Design Award Wesi 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2023

Gui Jiu Shi Jia Kemasan Minuman Beralkohol

dening Yunlin Dai and Weiliang Tao

Klien: Jiangsu Yanghe Distillery Co., Ltd

Pemenang A' Design Award Wesi ing Kategori Bungkusan

14,715

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #142245

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Gui Jiu Shi Jia Kemasan Minuman Beralkohol

Gui Jiu Shi Jia minangka desain kemasan kanggo minuman keras baijiu khas Tiongkok. Botolé wangun kothak ing sisih ngarep, déné yèn ditingali saka nduwur wujudé nggabungaké bentuk kothak lan bunder. Wangun kasebut nggambaraké gagasan budaya sing nyawijèkaké prinsip sing kukuh karo pamikiran sing luwes. Labelé nggawa motif batik manuk pambagya saka Guizhou, tandha tradisional kanggo pambagya tamu. Botolé dirampungaké kanthi disemprot, dipanasaké, lan disikat, déné bagéan gulu ditutup nganggo kulit. Kothaké nganggo kertas khusus, papan serat, foil perak, lan tandha logam. Sistem papat-kode dianggo kanggo nyengkuyung pangayoman saka pemalsuan.

Pangakuan

Babagan A' Design Award Wesi

Gui Jiu Shi Jia Kemasan Minuman Beralkohol menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Gui Jiu Shi Jia Kemasan Minuman Beralkohol dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Gui Jiu Shi Jia Kemasan Minuman Beralkohol diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Ukuran & Kemasan: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Tag: crafts, Baijiu, spirit, packaging, art
Teknologi Produksi: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Tantangan Desain: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Riset: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspirasi: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Durasi Proyek: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Alur Operasi: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Anggota Tim: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu