Dragon Boat Festival Kothak Hadiah Camilan dening Yanhui Zhang

Karya Dragon Boat Festival Kothak Hadiah Camilan dening Yanhui Zhang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Dragon Boat Festival Kothak Hadiah Camilan

dening Yanhui Zhang

Klien: Wuhan Pufine Creative Technology Co., Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

13,748

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #142241

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Dragon Boat Festival Kothak Hadiah Camilan

Festival Perahu Naga iku kothak hadiah camilan sing digawe kanggo mengeti festival tradisional Tionghoa. Desain iki nampilake pemandangan agung pahargyan kraton kuna, digambar kanthi gaya cetakan kayu rakyat tradisional. Kothak iki digawe kanthi teknik cetak plat industri lan dilapisi kain biru langit. Garis-garis emas nyorot rincian gambar, lan piring logam emas dipasang ing kertas emas ing tengah. Kothak iki mbukak menyang rong arah sing padha-padha ngelawan. Enem kothak dawa dilebokake ing sajero rong lapisan lan bisa disambung dadi siji gulungan utawa ditampilake kanthi kapisah.

Pangakuan

Babagan A' Design Award Perunggu

Dragon Boat Festival Kothak Hadiah Camilan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Dragon Boat Festival Kothak Hadiah Camilan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Dragon Boat Festival Kothak Hadiah Camilan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Ukuran & Kemasan: Box size: 400mm long, 293mm wide, 153mm high
Tag: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Teknologi Produksi: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Tantangan Desain: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Riset: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspirasi: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Durasi Proyek: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Alur Operasi: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Anggota Tim: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Kredit Gambar: Li An