Anlan Branding Identitas Merek dening Haiwen Yang

Karya Anlan Branding Identitas Merek dening Haiwen Yang minangka pemenang sing diajeni banget saka A' Design Award Wesi 2023 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2023

Anlan Branding Identitas Merek

dening Haiwen Yang

Klien: Anlan

Pemenang A' Design Award Wesi ing Kategori Grafis

10,137

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #141858

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Anlan Branding Identitas Merek

Anlan Branding minangka identitas merek kang digawe kanggo merek piranti kecantikan. Identitas iki dirancang supaya tetep gampang dikenali ing macem-macem aplikasi. Jinis hurufe nduweni pojok kang alus rada bunder, nanging wangun hurufe tetep prasaja lan resik. Motif kembang kang asale saka aksara A nggambarake gagasan kecantikan, lan potongan kang presisi ing aksara A nyambungake teknologi karo estetika. Werna ungu dienggo dadi werna utama merek. Identitas iki ditrapake ing sistem alat tulis lan kemasan, sarta pedoman digunakake kanggo njaga konsistensi panggunaane.

Pangakuan

Babagan A' Design Award Wesi

Anlan Branding Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Anlan Branding Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Anlan Branding Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Ukuran & Kemasan: The coordinated images were applied to all physical stationery system and package system.
Tag: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Teknologi Produksi: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Tantangan Desain: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Riset: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspirasi: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Durasi Proyek: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Alur Operasi: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Paten: Shenzhen Baselab Technology Ltd.
Anggota Tim: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Kredit Gambar: Shenzhen Baselab Technology Ltd.