Al Mocha Port Kemasan Kopi dening Elena Gamalova

Karya Al Mocha Port Kemasan Kopi dening Elena Gamalova minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Al Mocha Port Kemasan Kopi

dening Elena Gamalova

Klien: Al Mocha Port

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #140423

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Al Mocha Port Kemasan Kopi

Seri desain kemasan kanggo Pelabuhan Al Mocha, Arab Saudi. Desain diilhami dening sejarah, budaya, lan asal-usul kanggo nggawe identitas sing nguatake keaslian lan keahlian. Kemasan sing resik, bisa dingerteni, dibedakake, lan ora kakehan informasi, ngubungake jaman biyen lan saiki. Warna Navy Blue, Forest Green, lan Gold nduweni tujuan kanggo narik kawigaten para pelanggan. Ilustrasi kopi ing sisih negesake sikap perhatian pabrikan kanggo pilihan produk. Sistem label sing fleksibel ngidini merek ngganti penawaran kanthi gampang, ing saindhenging taun.

Pangakuan

Babagan A' Design Award Perak

Al Mocha Port Kemasan Kopi menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Al Mocha Port Kemasan Kopi dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Al Mocha Port Kemasan Kopi iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Ukuran & Kemasan: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Tag: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Teknologi Produksi: Aluminum Stand Up Pouch, flat bottom, quad seal.
Tantangan Desain: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Riset: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Inspirasi: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Durasi Proyek: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Alur Operasi: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Kredit Gambar: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova