Artem Luxury Watch Straps Kemasan dening Joel Derksen

Karya Artem Luxury Watch Straps Kemasan dening Joel Derksen minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Artem Luxury Watch Straps Kemasan

dening Joel Derksen

Klien: Studio Otherness

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

15,879

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #139454

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Artem Luxury Watch Straps Kemasan

Artem Luxury Watch Straps minangka desain kemasan sing digawe kanggo tali jam tangan sing dikhususake kanggo para kolektor. Tutup njaba bisa disorong lepas kanggo mbukak kothak njero saka kertas vellum buram sing mbukak ing sisih kanthi segel kelep. Sisipan busa njaga tali supaya tetep ing panggonane. Wangun sing kotak lan sculptural nampilake pinggiran sing landhep lan presisi teknis. Cap foil lan kertas werna abu-abu sarta biru royal menehi tampilan sing alus lan teknis. Struktur iki dirancang kanggo nampilake produk kanthi cetha nalika proses mbukak kemasan.

Pangakuan

Babagan A' Design Award Perunggu

Artem Luxury Watch Straps Kemasan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Artem Luxury Watch Straps Kemasan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Artem Luxury Watch Straps Kemasan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Ukuran & Kemasan: 80mm W x 20mm D x 270cm L
Tag: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Teknologi Produksi: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Tantangan Desain: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Riset: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspirasi: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Durasi Proyek: 4 months, Netherlands
Alur Operasi: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Anggota Tim: Creative Director: Joel Derksen
Kredit Gambar: Photographer: Ingmar Swalue