Greeninful Identitas Merek dening Michelle Poon

Karya Greeninful Identitas Merek dening Michelle Poon minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2022

Greeninful Identitas Merek

dening Michelle Poon

Klien: Greenin'ful

Pemenang A' Design Award Wesi ing Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #139444

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Greeninful Identitas Merek

Greeninful minangka proyek rebranding kanggo merek ramah lingkungan sing ndhukung gaya urip berkelanjutan. Merek iki nyambungake wong-wong sing peduli marang lingkungan. Logo nuduhake wajah komunitas ijo lan nggambarake tekad lan rasa penasaran. Identitas visual nggunakake werna-werna cerah, sapuan kuwas sing kandel, lan elemen gambar tangan sing tetep fleksibel anggone digunakake. Gambar-gambar dipilih supaya katon gampang diakrabi lan fokus marang komunitas. Rebranding iki ngalihake merek saka platform dagang dadi komunitas sing nambahake kesadharan masyarakat babagan perlindungan lingkungan.

Pangakuan

Babagan A' Design Award Wesi

Greeninful Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Greeninful Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Greeninful Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Ukuran & Kemasan: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tag: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Teknologi Produksi: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Tantangan Desain: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Riset: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspirasi: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Durasi Proyek: October 2021 - January 2022
Alur Operasi: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Anggota Tim: Michelle Kason
Kredit Gambar: Image 1: Michelle Kason (Designer)