Johnnie Walker Limited Edition Kemasan Kado dening Ofen Hu

Karya Johnnie Walker Limited Edition Kemasan Kado dening Ofen Hu minangka pemenang sing diajeni banget saka A' Design Award Emas 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2022

Johnnie Walker Limited Edition Kemasan Kado

dening Ofen Hu

Klien: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Pemenang A' Design Award Emas ing Kategori Bungkusan

58,010

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #138822

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Johnnie Walker Limited Edition Kemasan Kado

Johnnie Walker Limited Edition minangka desain kemasan kado kanggo botol wiski sing dirilis kanggo Festival Pertengahan Musim Gugur ing Tiongkok. Festival Pertengahan Musim Gugur iku wektu penting kanggo kumpul kulawarga, mula temane yaiku omah, kumpul maneh lan rasa pangrasa. Desain iki njupuk inspirasi saka lawang lan jendhela arsitektur tradisional Tiongkok. Kothak njaba mbukak kaya lawang kembar, dikancing nganggo tombol magnet ing tengah, lan nuduhake botol ing njerone. Ana gambar anggrek, kupu-kupu lan mega pralambang kabegjan. Kothak kasebut nggunakake teknik prada emas lan pemotongan laser, dene botole diwenehi pangolahan sandblasting.

Pangakuan

Babagan A' Design Award Emas

Johnnie Walker Limited Edition Kemasan Kado menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Johnnie Walker Limited Edition Kemasan Kado dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Johnnie Walker Limited Edition Kemasan Kado nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Ukuran & Kemasan: Length 15cm width 11.5cm height 36cm
Tag: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Teknologi Produksi: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Tantangan Desain: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Riset: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspirasi: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Durasi Proyek: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Alur Operasi: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Anggota Tim: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Kredit Gambar: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd