New Year Gift Kothak Kado dening Tian Wu, Yuting Cai, Meng Xu and Lili Zhai

Karya New Year Gift Kothak Kado dening Tian Wu, Yuting Cai, Meng Xu and Lili Zhai minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2022

New Year Gift Kothak Kado

dening Tian Wu, Yuting Cai, Meng Xu and Lili Zhai

Klien: Baidu Online Network Technology (Beijing) Co., Ltd

Pemenang A' Design Award Wesi ing Kategori Bungkusan

12,959

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #137355

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan New Year Gift Kothak Kado

Kado Taun Anyar minangka kothak kado sing digawe kanggo para pangguna aplikasi metode input basa Cina. Wadhah njaba awujud kranjang sing digawe kanthi kerajinan anyaman pring tipis tradisional, saengga kranjang kasebut bisa disimpen lan digunakake maneh sawise dibukak. Pita ing perute kothak bisa dilipet dadi topi macan kanggo bocah-bocah, kang ngirangi sampah kemasan. Ing njero kothak ana kalender lan piring lukisan Taun Anyar tradisional. Tutup kalender digawe kanthi kerajinan cetak kayu Fengxiang. Set iki ngajak kulawarga kanggo nyoba kerajinan-kerajinan iki ing omah.

Pangakuan

Babagan A' Design Award Wesi

New Year Gift Kothak Kado menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. New Year Gift Kothak Kado dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. New Year Gift Kothak Kado diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: It is a gift box designed by Baidu Input Method for users. The intangible cultural heritage crafts of China allow users to feel the charms of Chinese culture.
The outer packing is a bamboo-weaved basket; the bellyband can be made into a tiger cap, interesting and resource-saving.
Inside the box is a calendar and traditional New Year painting plates. The interesting operation enhances traditional experience and shows the artistic features unique to Chinese culture.
Ukuran & Kemasan: Outer package: foldable paper tape, specification: 350g coated paper (soft touch film), size: 26cm x 63.8cm, printing process: four-color printing, other process: ant line and indentation; bamboo basket, specification: 0.5mm thin bamboo strip, bamboo weaving process: weave the bamboo strip in a back-shaped pattern for ten times at the cover top, use the rattan bark to wrap four corners for reinforcement, bend the bamboo to round corner at the box opening under high temperature, and twine the rattan bark for reinforcement. Size: 26cm x 16cm x 15.
Inter package: size 1: 22.5cm x 14cm x 5cm, specification: 120g special straw paper, printing process: four-color laser printing, size 2: 22.5cm x 14cm x 1cm, specification: 120g special straw paper, printing process: four-color laser printing.
Calendar: engraved, specification: 1.5cm pine board, size: 18cm x 11cm x 1.5cm; calendar frame, material: beech, size: 12cm x 8cm x 4cm; inside page, specification: 200g special paper, size: 18cm x 11cm, overall process: engraving, ancient-style rubbing, laser scanning, single-color printing.
Couplet: specification: 120g paper with rough texture (a special paper), size: 22cm x 13.5cm, process: Chinese elaborate-style Fengxiang New Year painting, laser scanning, four-color laser printing;
Toolkit: Mushroom Cloud, material: wood, size: 12cm x 5cm x 5cm; plate, material: porcelain, size: 10cm x 10cm x 2.5cm; brush, size: 15cm x 4cm x 2cm; ink pen with brush tip; ink
User’s Guide: material: parchment paper, size: 22.5cm x 14cm, printing process: four-color printing.
Tag: Gift packaging, New Year, traditional Chinese culture, intangible cultural heritage, handicraft
Teknologi Produksi: Bamboo basket, also the outer packing of the gift box, applies the traditional thin-thread bamboo weaving craft, demonstrating the sense of beauty of being warm and soft, and also usefulness. The cover of the calendar applies the Fengxiang New Year woodprints craft. After ten steps, from drafting to coloring, and then by rubbing on rice paper with corresponding tools, the traditional craft which has been on the wane can be perfectly presented.
Tantangan Desain: Take into full consideration the combination of traditional culture and daily life to design a gift box that is ideal for family interaction. In the process, the handmade part is full of challenges and requires times of tries if the best effect is expected.
Riset: Paintings on the Spring Festival were mostly known as "paintings celebrating the Spring Festival" in ancient times. Bamboo baskets are often seen in such paintings. Since the Warring States Period and the Qin and Han Dynasties, hufu (a tiger-shaped tally issued to generals for troop movement) became popular. Given the awe-inspiring image of tigers, people in the late Qing Dynasty expected to protect children against demons with tiger, so tiger cap began to prevail.
Inspirasi: Intangible cultural heritage is the carrier and crystallization of cultural development in China, but it is being weakened. On the occasion of the Chinese New Year, we dig deeper China's folk culture, and draw such intangible crafts as bamboo weaving, tiger cap, woodblock engraving, hand-painted New Year pictures before integrating them into the design of the New Year gift box in the hope of showing and reshaping the charms of traditional Chinese culture.
Durasi Proyek: The project was launched in Beijing in November 2021, and the design was completed and product issued to users within the territory of China in January 2022.
Alur Operasi: Steps of woodblock printing of the calendar are as follows: preparation, that is, put the woodblock evenly on the table and pour some ink into the porcelain dish; inking, that is, coat the surface of the woodblock with ink, put the woodblock still for 10 seconds before coating it with ink for a second time; printing, that is, cover the woodblock with the printing paper, press it with a wood mushroom (a wood mushroom-shaped tool), and then take the paper away.
Anggota Tim: Tian Wu,Yuting Cai,MengXu,Lili Zhai,Xiaocong Yu,Xuan Wang,Hongyan He,Yan Wang