Li Beer Kemasan Bir dening China Resources Snow Breweries

Karya Li Beer Kemasan Bir dening China Resources Snow Breweries minangka pemenang sing diajeni banget saka A' Design Award Emas 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2022

Li Beer Kemasan Bir

dening China Resources Snow Breweries

Klien: China Resources Snow Breweries

Pemenang A' Design Award Emas ing Kategori Bungkusan

61,282

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #136752

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Li Beer Kemasan Bir

Li minangka desain kemasan hadiah kanggo bir. Botol kaca iki njupuk wujude saka botol tembikar Shuang-Er-Ni-Yu sing ditemokake ing situs budaya Yangshao. Ukiran ing permukaané mirip karo riak banyu tradisional lan garis-garis iwak. Teknik embossing ditrapake ing kemasan, saengga tekstur bisa dirasakake kanthi didemek. Gambar-gambar sing elegan lan aksara kuna nambahi rasa sejarah. Kemasan iki dibukak kanthi nyuwek segel ing sisih ndhuwur. Desain iki ngurmati sejarah awal panggawe bir ing Tiongkok lan resep tradisional Tiongkok sing digunakake kanggo bir ing njerone.

Pangakuan

Babagan A' Design Award Emas

Li Beer Kemasan Bir menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Li Beer Kemasan Bir dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Li Beer Kemasan Bir nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Ukuran & Kemasan: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Teknologi Produksi: The bottle is made of glass.
Tantangan Desain: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Riset: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspirasi: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Durasi Proyek: The project started in 2020 and finished in June, 2021.
Alur Operasi: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.