Karya 87MM Brand Story Desain Buku dening Sunghoon Kim minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Media Cetak lan Terbitan.

PerakCetak· 2022

87MM Brand Story Desain Buku

dening Sunghoon Kim

Klien: 87mm

Pemenang A' Design Award Perak ing Kategori Cetak

575,958

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #134927

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan 87MM Brand Story Desain Buku

87MM minangka merek fashion perwakilan ing Korea sing nggawe budaya saben dinten liwat rasa lan kapinteran. Wiwit diluncurake ing taun 2011, buku iki dirancang kanggo nyritakake crita dasawarsa kepungkur marang publik sing tresna 87MM liwat Moment by Moment, We Say No Concept But Good Sense, merek kanthi cathetan 10 taun. Iki bakal dadi sarana kanggo komunikasi luwih cedhak karo publik Korea enom sing seneng 87MM lan antusias babagan iki liwat crita loro pangadeg uga crita merek 87MM.

Pangakuan

Babagan A' Design Award Perak

87MM Brand Story Desain Buku menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. 87MM Brand Story Desain Buku dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. 87MM Brand Story Desain Buku iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Ukuran & Kemasan: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Tag: 87MM, brand book, book, design, editorial, graphic, typography
Teknologi Produksi: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Tantangan Desain: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Riset: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspirasi: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Durasi Proyek: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Alur Operasi: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Anggota Tim: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Kredit Gambar: 87MM