Guizhou Moutai Maoyuan Jiu Fungsi Utama: Kemasan Omben-omben dening Luo Heng

Karya Guizhou Moutai Maoyuan Jiu Fungsi Utama: Kemasan Omben-omben dening Luo Heng minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Guizhou Moutai Maoyuan Jiu Fungsi Utama: Kemasan Omben-omben

dening Luo Heng

Klien: Laboratory and Hopeful

Pemenang A' Design Award Perak ing Kategori Bungkusan

19,152

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #133947

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Guizhou Moutai Maoyuan Jiu Fungsi Utama: Kemasan Omben-omben

Guizhou Moutai Maoyuan Jiu iku desain kemasan kanggo omben-omben Cina. Botolé digawé saka kaca nganggo proses sandblasting lan logo emas mawar sing diembos. Gulu botolé dirampungaké nganggo proses semprotan logam, lan pucuking tutup diembos nganggo tiruan kaca. Kothak jaba nganggo hot stamping lan embossing. Ijo tuwa lan emas dadi warna utama. Motif ombak nuduhaké Kali Chishui sing dianggo ing produksi, déné widadari mabur ing tutup lan manuk kuntul karo pang pinus ing gulu ngetutaké motif tradhisional Cina.

Pangakuan

Babagan A' Design Award Perak

Guizhou Moutai Maoyuan Jiu Fungsi Utama: Kemasan Omben-omben menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Guizhou Moutai Maoyuan Jiu Fungsi Utama: Kemasan Omben-omben dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Guizhou Moutai Maoyuan Jiu Fungsi Utama: Kemasan Omben-omben iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Ukuran & Kemasan: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Tag: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Teknologi Produksi: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Tantangan Desain: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Riset: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspirasi: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Durasi Proyek: The project started in November 2019 in Jiangxi and finished.
Alur Operasi: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Anggota Tim: Luo Heng
Kredit Gambar: Luo Heng