Baidu for the Elderly Aplikasi Mobile dening Baidu Meux

Karya Baidu for the Elderly Aplikasi Mobile dening Baidu Meux minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Teknologi Seluler, Aplikasi lan Piranti Alus.

PerungguSeluler· 2022

Baidu for the Elderly Aplikasi Mobile

dening Baidu Meux

Klien: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Pemenang A' Design Award Perunggu ing Kategori Seluler

20,356

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #133660

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Baidu for the Elderly Aplikasi Mobile

Baidu for the Elderly minangka aplikasi mobile sing nyedhiyakake konten lan layanan kanggo pangguna sepuh. Aplikasi iki nganggo sistem desain sing ramah usia kanthi font sing luwih gedhe, tata letak feed sing seragam, area sentuh sing diperbesar lan tembung-tembung sing prasaja. Kabeh konten bisa diwaca utawa dirungokake. Video kalebu subtitle cerdas. Panelusuran swara lan gambar ngidini pangguna sepuh nggoleki kanthi cara ngomong utawa njupuk foto. Sintesis swara bisa nggunakake rekaman swara anggota kulawarga kanggo maca teks kanthi seru. Aplikasi iki bisa mlaku ing sistem Android lan iOS.

Pangakuan

Babagan A' Design Award Perunggu

Baidu for the Elderly Aplikasi Mobile menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Baidu for the Elderly Aplikasi Mobile dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Baidu for the Elderly Aplikasi Mobile nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Ukuran & Kemasan: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Tag: UX, the Elderly, Age-friendly, AI, Online Service
Teknologi Produksi: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Tantangan Desain: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Riset: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspirasi: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Durasi Proyek: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Alur Operasi: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Paten: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Anggota Tim: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Kredit Gambar: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021