Grassy Premiados Fungsi Utama: Paket Kopi dening Dimitri Lociks

Karya Grassy Premiados Fungsi Utama: Paket Kopi dening Dimitri Lociks minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Grassy Premiados Fungsi Utama: Paket Kopi

dening Dimitri Lociks

Klien: Grassy Caffè

Pemenang A' Design Award Perak ing Kategori Bungkusan

27,497

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #128993

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Grassy Premiados Fungsi Utama: Paket Kopi

Grassy Premiados yaiku desain paket kanggo kopi spesial Brasil. Kothake nduweni wangun organik lan modular sing kailhami saka wiji mahoni, wiji kopi, lan lengkung arsitektur modernis Brasil. Wangun modular iki ngidini ditumpuk lan dipajang kanthi khas ing rak. Kothake digawe saka karton kanthi laminasi matte, hot stamping, lan cithakan monokrom. Kopine disimpen ing kanthong plastik nganggo katup sing nglindhungi wiji saka oksigen. Label lengket saka film metalik nyegel kothak lan ngemot informasi produk, sing ngidini kustomisasi cepet kanthi biaya murah.

Pangakuan

Babagan A' Design Award Perak

Grassy Premiados Fungsi Utama: Paket Kopi menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Grassy Premiados Fungsi Utama: Paket Kopi dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Grassy Premiados Fungsi Utama: Paket Kopi iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Ukuran & Kemasan: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Tag: package, Brazilian coffee, biomimetic, bio design,
Teknologi Produksi: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Tantangan Desain: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Riset: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspirasi: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Durasi Proyek: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Alur Operasi: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Anggota Tim: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Kredit Gambar: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.