Xiaoxiancao Kantong Teh dening Jin Zhang

Karya Xiaoxiancao Kantong Teh dening Jin Zhang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Xiaoxiancao Kantong Teh

dening Jin Zhang

Klien: Xiao xian cao

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

13,959

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #126463

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Xiaoxiancao Kantong Teh

Liwat sinau asal saka kantong teh, desainer nemtokake crita ing Dinasti Tang, lan njupuk teh ngombe karo lengen klambi nutupi tutuk minangka ekspresi visual utama supaya luwih akeh wong ngerti lan tresna teh ing cara sing luwih menarik. Ing mburi, gampang dingerteni "teh" digunakake kanggo ngirim kategori lan nambah raos kualitas. Kantong teh cilik nggunakake tas aluminium foil kanthi paket cilik mandiri, sing trep kanggo digawa lan diombe konsumen.

Pangakuan

Babagan A' Design Award Perunggu

Xiaoxiancao Kantong Teh menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Xiaoxiancao Kantong Teh dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Xiaoxiancao Kantong Teh nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Ukuran & Kemasan: Box size285mm*100mm*35mmPackage content3g*10
Tag: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Teknologi Produksi: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Tantangan Desain: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Riset: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspirasi: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Durasi Proyek: It will be designed in August 2020 and put on the market in September 2020
Alur Operasi: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Anggota Tim: Designer:Jin Zhang