Dodoshine Identitas Merek dening Xu Chen and Rong Zhang

Karya Dodoshine Identitas Merek dening Xu Chen and Rong Zhang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2021

Dodoshine Identitas Merek

dening Xu Chen and Rong Zhang

Klien: Dodoshine

Pemenang A' Design Award Perunggu ing Kategori Grafis

15,360

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #123740

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Dodoshine Identitas Merek

Dodoshine iku identitas merek sing digawe kanggo merek piranti elektronik sing nggunakake teknologi sterilisasi ultraviolet. Jeneng iki nyawiji karo kebiasaan wong Tionghoa sing sok njemur barang ing srengenge kanggo matèni bakteri, praktik sing digandhengake karo gaya urip sehat lan uga teknologi ultraviolet. Logotype iki adhedhasar font sans serif sing kandel, kanthi tambahan detail serif kaya sing asring digunakake dening merek fashion. Kombinasi iki menehi citra sing cerah lan rada fashionable marang merek iki. Logotype iki bisa dicithak ing produk lan materi pemasaran kanthi ukuran minimal 34 kaping 10 milimeter.

Pangakuan

Babagan A' Design Award Perunggu

Dodoshine Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Dodoshine Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Dodoshine Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Ukuran & Kemasan: It can be print on the minimal size at 34mm x 10mm.
Tag: logo, shine, logotype, typeface, font
Teknologi Produksi: It can be print on the product or marketing material.
Tantangan Desain: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Riset: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspirasi: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Durasi Proyek: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Alur Operasi: People can see and read it. And then they can understand the meaning of the logo.
Anggota Tim: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu