Happetsy Identitas Merek dening Anamarija Leljak

Karya Happetsy Identitas Merek dening Anamarija Leljak minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2021

Happetsy Identitas Merek

dening Anamarija Leljak

Klien: Happetsy

Pemenang A' Design Award Perak ing Kategori Grafis

43,117

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #122375

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Happetsy Identitas Merek

Happetsy yaiku identitas merek sing digawe kanggo perusahaan produk kéwan ingon. Desain iki nggabungaké gaya retro jaman biyèn karo minimalisme modhèren. Karakter retro diwujudaké lumantar palet warna, jinis huruf tulisan tangan, lan pola titik-titik polka. Tata letak sing resik, ruang sing amba, lan jinis huruf sans serif nambahaké sentuhan modhèren sing seger. Logo iki nggabungaké ilustrasi kucing lan asu karo wangun pesagi dawa, wangun sing gegayutan karo kestabilan lan kasetyan. Kabèh grafis digambar minangka vektor lan dikirim ing warna RGB, CMYK, lan Pantone kanggo tampilan sing konsistèn ing kabèh media.

Pangakuan

Babagan A' Design Award Perak

Happetsy Identitas Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Happetsy Identitas Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Happetsy Identitas Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Ukuran & Kemasan: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Tag: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Teknologi Produksi: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Tantangan Desain: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Riset: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Inspirasi: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Durasi Proyek: The project started in March 2019 and finished in May 2019 in Denmark.
Alur Operasi: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Kredit Gambar: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.