Miltos Botchan Ressha Kemasan Coklat dening Yuta Takahashi

Karya Miltos Botchan Ressha Kemasan Coklat dening Yuta Takahashi minangka pemenang sing diajeni banget saka A' Design Award Emas 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2021

Miltos Botchan Ressha Kemasan Coklat

dening Yuta Takahashi

Klien: Miltos

Pemenang A' Design Award Emas ing Kategori Bungkusan

36,485

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #120283

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Miltos Botchan Ressha Kemasan Coklat

Miltos Botchan Ressha yaiku kemasan coklat sing digawe kanggo kolaborasi antarane lokomotif kanthi sejarah luwih saka 130 taun lan chocolatier. Kothak iki digawe saka kertas alus warna ijo tuwa, warna sing nggambarake cet sepur lan coklat matcha. Lokomotif kasebut direproduksi nganggo cap foil ireng doff, adhedhasar foto sepur sing asli. Logo lan jeneng produk dicap nganggo foil emas doff. Coklat kasebut diukir kanthi peta rute sing digambar minangka labirin. Kertu sing dilampirake nerangake saben mandhegan lan rutene.

Pangakuan

Babagan A' Design Award Emas

Miltos Botchan Ressha Kemasan Coklat menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Miltos Botchan Ressha Kemasan Coklat dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Miltos Botchan Ressha Kemasan Coklat nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Ukuran & Kemasan: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Tag: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Teknologi Produksi: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Tantangan Desain: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Riset: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Inspirasi: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Durasi Proyek: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Alur Operasi: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Anggota Tim: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Kredit Gambar: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020