Karya Love Art Kampanye dening Daniel da Hora minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerungguPariwara· 2024

Love Art Kampanye

dening Daniel da Hora

Klien: Dahlstedt Holding SL

Pemenang A' Design Award Perunggu ing Kategori Pariwara

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #119665

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Love Art Kampanye

Ing kampanye perdanané, Winghook nglakoni upaya sing wani lan artistik kanggo nggawé pernyataan sing kuwat. Nggunakaké gabungan sing tliti antarané manipulasi digital lan reinterpretasi artistik, Winghook nglebokaké karya agung misuwur saka Sejarah Seni menyang narasié. Liwat manipulasi sing trampil, kampanye iki nantang para pamirsa supaya nemokake ketidakselarasan, kanthi presisi lan perhatian marang detail. Kanthi nyandingake karya klasik sing wis akrab karo inovasi anyar, Winghook ora mung ngajak kontemplasi nanging uga negesake keahliane ing njaga integritas warisan artistik.

Pangakuan

Babagan A' Design Award Perunggu

Love Art Kampanye menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Love Art Kampanye dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Love Art Kampanye nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Ukuran & Kemasan: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tag: Art, Creative, Museum, Paintings
Teknologi Produksi: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Tantangan Desain: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Riset: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspirasi: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Durasi Proyek: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Anggota Tim: Creative Director / Designer: Daniel da Hora
Kredit Gambar: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.