Karya QingJing Bungkus Teh dening Xue Jiang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

QingJing Bungkus Teh

dening Xue Jiang

Klien: 869 School of Design

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

9,652

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #119556

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan QingJing Bungkus Teh

QingJing minangka desain kemasan kanggo teh watu Tionghoa. Jenengé dijupuk saka teks klasik Tionghoa lan nuduhaké katentreman lan semedi. Grafis ing permukaané adhedhasar lukisan tinta, lan gambaré bisa diwaca minangka kupu-kupu utawa Buddha, gumantung saka sudut pandangé. Enem klompok gambar nyiptakaké efek visual sing beda-beda saka sudut pandang sing beda-beda. Tehé disimpen ing guci keramik, amarga keramik ora reaksi karo teh lan ora nyerep aromané. Awak sing streamline lan tutup sing pas ndadékaké gampang dibukak lan ditutup.

Pangakuan

Babagan A' Design Award Perunggu

QingJing Bungkus Teh menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. QingJing Bungkus Teh dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. QingJing Bungkus Teh nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, which means meditation. Connect with the stillness in Buddhism through butterfly sound. The six groups present different visual effects through different perspectives.
Ukuran & Kemasan: Outer packaging 32mm x64mm x67mm
Inner packaging 29mm x33mm x62mm
Tag: Tea, tea cans, packaging boxes, Chinese style, ink, buddha, zen, butterflies, product design, packaging design.
Teknologi Produksi: According to the characteristics of rock tea, we use a relatively strong ceramic pot as its packaging material. It neither chemically reacts with tea nor absorbs the tea fragrance of rock tea, and it can make the fragrance of rock tea exude to a greater extent.
Regarding the appearance of the tea pot, we have made a streamlined design to form a combination device between the pot body and the lid body, so that the pot body with a cavity and the lid body set on the pot body are fitted with each other to facilitate closing and opening. The effect of.
Tantangan Desain: n designing the appearance of this product, we redefine and design it in order to better distinguish it from the appearance of the conventional popular tea cans. From the black porcelain tank body, streamlined bottle body, to the mouth design, the length, width, height, details and material of the tea tank, etc. All re-adjusted and changed to create a tea pot appearance that more in line with our definition and meaning.
Riset: Research methods: market research, clarify design goals, design directions, and material functions, etc. According to the survey, sketching is carried out. Improve and product modeling, and finally select products and product colors suitable for consumer consumption for product rendering output.
In the early stage of the design, we conducted a lot of ink and wash experiments, and in the later stage we mainly used Ps, Ai, Maya, C4D and other software.
Inspirasi: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, meaning meditation and meditation. Qingjing tea is taken from the word "Qingjing" in the Qingjing Jing. "Introspection of its heart, heart without its heart. Appearance of its shape, shape without its shape" is selected from the Qingjing Jing. Dieyin and Buddhism are related through static. The works present different perspective effects through different perspectives.
Durasi Proyek: The project started in Dalian, Liaoning Province, China in January 2020 and will be completed in March 2020.
Alur Operasi: "Qingjing Tea" is a unique tea product. In the era of saturated products with touch screens, we are committed to exploring practical interactions. By considering appropriate processing techniques and production methods, we can better let people feel the taste of Chinese tea. Zen has a lingering charm, and it feels pure and pure when watching and tasting tea.
Anggota Tim: Creative Director:Xue Jiang
Designer:Jing Hu
Model Design:Mohan Liu
Illuetrator:Min Li