Inspiration Situs Web dening WenYuan Chen and Ze Hao

Karya Inspiration Situs Web dening WenYuan Chen and Ze Hao minangka pemenang sing diajeni banget saka A' Design Award Emas 2021 sing bergengsi ing Kategori Kompetisi Desain Situs Web lan Web.

EmasWeb· 2021

Inspiration Situs Web

dening WenYuan Chen and Ze Hao

Klien: Zippo

Pemenang A' Design Award Emas ing Kategori Web

92,498

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #117306

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Inspiration Situs Web

Inspiration yaiku situs web sing digawe kanggo merek Zippo. Situs web iki nampilake merek kasebut liwat identitas visual anyar lan antarmuka pangguna sing interaktif. Gambar-gambar dinamis menehi karakter visual eksperimental ing kaca-kacane. Tema ireng ditrapake ing saindhenging tata letak kanggo ndhukung pengalaman ndeleng sing konsisten. Desain interaksi kasebut dibangun nganggo teknologi antarmuka pangguna progresif supaya para pengunjung tetep melu. Tujuane yaiku mbukak pacelathon karo konsumen lan ngandharake budaya merek kasebut ing wujud sing anyar.

Pangakuan

Babagan A' Design Award Emas

Inspiration Situs Web menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Inspiration Situs Web dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Inspiration Situs Web nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Ukuran & Kemasan: UI UX technology and website construction
Tag: Z-era, Fashion
Teknologi Produksi: Using progressive UI technology to realize
Tantangan Desain: The team received a lot of database and found it hard to sort out
Riset: To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Inspirasi: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Durasi Proyek: Shanghai 2020.11-2021.2
Alur Operasi: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Paten: "Trademark (Year) Trademark Holder."
Anggota Tim: Wenyuan Chen and Ze Hao
Kredit Gambar: ZIPPO NO.347274