Self Help Graphics and Art Identitas Merek dening David Jimenez

Karya Self Help Graphics and Art Identitas Merek dening David Jimenez minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2021

Self Help Graphics and Art Identitas Merek

dening David Jimenez

Klien: David Jimenez

Pemenang A' Design Award Perunggu ing Kategori Grafis

9,344

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #117221

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Self Help Graphics and Art Identitas Merek

Self Help Graphics and Art minangka proyek rebranding kanggo pusat seni komunitas ing Los Angeles Wetan. Identitas anyar iki nggambarake nilai, misi, lan sejarah pusat kasebut, sing thukul saka identitas budaya lan pemberdayaan politik para seniman Chicana, Chicano, lan Latinx. Struktur grid saka hieroglif Aztek lan Maya dadi inspirasi kanggo jinis huruf tampilan khusus lan logotype. Logotype kasebut dipotong laser ing kayu MDF lan dicithak nganggo letterpress kanggo nambahi tekstur. Poster-poster dicithak nganggo teknik screen printing kanggo ngajeni sejarah pencithakan (printmaking) pusat kasebut.

Pangakuan

Babagan A' Design Award Perunggu

Self Help Graphics and Art Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Self Help Graphics and Art Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Self Help Graphics and Art Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Ukuran & Kemasan: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tag: Grid, Geometric, Typeface, Typographic
Teknologi Produksi: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Tantangan Desain: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Riset: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspirasi: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Durasi Proyek: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Anggota Tim: David Jimenez