Low Classic Identitas Merek dening Yaman Hu

Karya Low Classic Identitas Merek dening Yaman Hu minangka pemenang sing diajeni banget saka A' Design Award Wesi 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2021

Low Classic Identitas Merek

dening Yaman Hu

Klien: Low Classic

Pemenang A' Design Award Wesi ing Kategori Grafis

13,934

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #113244

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Low Classic Identitas Merek

Low Classic minangka identitas merek sing digawe kanggo label fashion independen. Identitas iki diilhami saka majalah fashion taun 1980-an. Palet warna sing kalem lan tata letak sing nrajang grid digunakake. Tipografi digawe lebih dramatis lan dikombinasikake karo lengkungan sing elegan, saengga mbentuk basa visual utama merek iki. Materi cetak lan digital kalebu ing proyek iki, kayata poster, grafis media sosial, e-mail, lan banner web. Materi cetak diprodhuksi ing kertas daur ulang tanpa nggunakake pewarna sing nyemari lingkungan. Tujuane yaiku kanggo menehi wujud digital sing halus marang tampilan vintage.

Pangakuan

Babagan A' Design Award Wesi

Low Classic Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Low Classic Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Low Classic Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Ukuran & Kemasan: 1920px*1280px
Tag: Identity, digital design, fashion, typography
Teknologi Produksi: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Tantangan Desain: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Riset: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspirasi: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Durasi Proyek: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Alur Operasi: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Anggota Tim: Creative Director: Yaman Hu
Designer: Yaman Hu