Chinese Zodiac Tipografi dening Mengyu Cao

Karya Chinese Zodiac Tipografi dening Mengyu Cao minangka pemenang sing diajeni banget saka A' Design Award Wesi 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2021

Chinese Zodiac Tipografi

dening Mengyu Cao

Klien: YiQi Hanzi

Pemenang A' Design Award Wesi ing Kategori Grafis

12,943

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #111181

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Chinese Zodiac Tipografi

Tipografi Zodiak Cina kalebu 12 karakter. Tikus, Lembu, Macan, Kelinci, Naga, Ula, Jaran, Wedhus, Monyet, Jago, Asu, Babi. Iki nggabungake kaligrafi Cina lan gambar cat banyu tradisional Cina. Kanthi pamikiran desain, iki ngilangi bentuk kaligrafi asli lan nambah gambar kreatif kanthi harmonis kanggo nuduhake makna saben karakter ing awake dhewe. Karakter Cina tansah katon kaya gambar rumit kanggo wong sing ora ngerti basa Cina. Tujuan proyek iki yaiku supaya karakter Tionghoa bisa dingerteni kabeh wong kanggo nyebarake budaya Tionghoa.

Pangakuan

Babagan A' Design Award Wesi

Chinese Zodiac Tipografi menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Chinese Zodiac Tipografi dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Chinese Zodiac Tipografi diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Ukuran & Kemasan: This typography set can be used as culture posters as I shown with the images.
Tag: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Teknologi Produksi: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Tantangan Desain: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Riset: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspirasi: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Durasi Proyek: This project started in January 2020 in San Francisco and finished in August.
Alur Operasi: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Anggota Tim: Mengyu Cao