Dream of the Blue M6 Plus Baijiu Packaging dening Huashuang Liu and Jingzhang Xiao

Karya Dream of the Blue M6 Plus Baijiu Packaging dening Huashuang Liu and Jingzhang Xiao minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Dream of the Blue M6 Plus Baijiu Packaging

dening Huashuang Liu and Jingzhang Xiao

Klien: Jiangsu Yanghe Distillery Co., Ltd

Pemenang A' Design Award Perak ing Kategori Bungkusan

47,889

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #110718

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Dream of the Blue M6 Plus Baijiu Packaging

Dream of the Blue M6 Plus nganggo desain mewah sing nggambarake estetika modern. Botol biru lan label emas kanthi dekorasi netes nuduhake kemewahan sing sithik lan menehi rasa internasional. Butuh "Dream Drop" minangka asal saka kreatifitas, nggunakake botol gulung banyu lan tutup kristal minangka simbol noto. Struktur kasebut alami lan transisi lancar saka ndhuwur menyang ngisor. Kanthi teknologi inovatif lan tekstur bahan sing luwih dhuwur, kualitase uga saya apik. Desain kasebut nggabungake modeling, warna, kerajinan lan fungsi ergonomis.

Pangakuan

Babagan A' Design Award Perak

Dream of the Blue M6 Plus Baijiu Packaging menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Dream of the Blue M6 Plus Baijiu Packaging dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Dream of the Blue M6 Plus Baijiu Packaging iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
Ukuran & Kemasan: Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm
Tag: crafts, Baijiu, spirit, packaging, art
Teknologi Produksi: 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle.
Tantangan Desain: Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
Riset: This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
Inspirasi: The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
Durasi Proyek: The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
Alur Operasi: This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
Anggota Tim: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao
Kredit Gambar: Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.