Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras dening Zhaoxin Zhu and Dongyan Ruan

Karya Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras dening Zhaoxin Zhu and Dongyan Ruan minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras

dening Zhaoxin Zhu and Dongyan Ruan

Klien: Jiangsu Yanghe Distillery Co., Ltd

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

15,082

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #110714

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras

Teks Buku: Yanghe Personal Letters Baijiu iku kemasan kanggo minuman keras Tiongkok sing diprodhuksi ing Suqian, provinsi Jiangsu, area sing misuwur amarga produksi arak. Desaine nampilake kaligrafi para sastrawan Tiongkok ing wangun layang tulisan tangan, dene peta lokal nuduhake kali, tlaga, lan rawa sing ngubengi papan panggonan pabrik distilasi. Botole digawe saka keramik kanthi glasir putih doff, lan tutup botole bisa digunakake dadi cangkir ngombe. Kothak njabane digawe saka kertas gelombang sing ramah lingkungan lan dibungkus nganggo tutup kertas, saengga kothake gampang dibukak.

Pangakuan

Babagan A' Design Award Perunggu

Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Yanghe Personal Letters Baijiu Fungsi Utama: Kemasan Minuman Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Ukuran & Kemasan: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Tag: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Teknologi Produksi: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Tantangan Desain: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Riset: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspirasi: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Durasi Proyek: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Alur Operasi: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Anggota Tim: Designer: Dongyan Ruan
Kredit Gambar: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.