Snow Time L Anggur dening Evan Chen and Ziming Guo

Karya Snow Time L Anggur dening Evan Chen and Ziming Guo minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Snow Time L Anggur

dening Evan Chen and Ziming Guo

Klien: Lascaux Design Institute Inc.

Pemenang A' Design Award Perak ing Kategori Bungkusan

26,442

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #110335

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Snow Time L Anggur

Gu Yue Long Shan minangka klompok anggur kuning tradisional paling gedhe ing China, didegake ing 1664. Produk anyar sing digawe kanggo Gu Yue Long Shan, nyedhiyakake ide kanggo nikmati wektu sing alon. Desain grafis adhedhasar konsep banyu, salju, beras ketan lan wektu, sing penting ing anggur kuning, lan nggambarake gunung lan banyu lokal kanggo mbentuk gambar lengkap. Kanggo pangguna wanita ngembangake kemasan tipis, nggunakake film penet pulp, lan digabungake karo proses indentasi, kanggo ngasilake rasa bungkus salju.

Pangakuan

Babagan A' Design Award Perak

Snow Time L Anggur menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Snow Time L Anggur dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Snow Time L Anggur iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Ukuran & Kemasan: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Tag: logo，packaging，illustrations，graphics
Teknologi Produksi: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Tantangan Desain: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Riset: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspirasi: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Durasi Proyek: The project was launched in Shaoxing in July 2020.
Alur Operasi: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Anggota Tim: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang