Fairy Fox Perawatan Kulit dening Antonia Skaraki - A.S. Advertising

Karya Fairy Fox Perawatan Kulit dening Antonia Skaraki - A.S. Advertising minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Fairy Fox Perawatan Kulit

dening Antonia Skaraki - A.S. Advertising

Klien: Fairy Fox

Pemenang A' Design Award Perak ing Kategori Bungkusan

30,040

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #107898

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Fairy Fox Perawatan Kulit

Sugeng rawuh ing lelana petualangan menyang alam. Rasakna misteri sing ngubengi produk perawatan kulit iki. Desain iki ngurmati hubungan antara Ibu Alam lan anak-anake, dene bahan kualitas dhuwur menehi rasa taktil lan kesan sing langgeng. Pemetaan kompetisi lan analisis tren nemokake ruang kesempatan sing cocog karo visi lan strategi klien, ngasilake kemasan sing modern, minimal lan anget.

Pangakuan

Babagan A' Design Award Perak

Fairy Fox Perawatan Kulit menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Fairy Fox Perawatan Kulit dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Fairy Fox Perawatan Kulit iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Ukuran & Kemasan: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Tag: baby, care, child, cream, fairy, fox, product, health, skincare
Teknologi Produksi: Environmentally friendly. Plastic containers with PVC labels.
Tantangan Desain: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Riset: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspirasi: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Durasi Proyek: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Alur Operasi: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Anggota Tim: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Kredit Gambar: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017