Karya Happiness Paket Mooncake dening Chao Xu minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Happiness Paket Mooncake

dening Chao Xu

Klien: La Maison Bakery

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

13,771

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #100696

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Happiness Paket Mooncake

Paket mooncake begja minangka sekumpulan paket hadiah, sing kalebu limang kothak kanthi struktur lan grafis sing beda. Tim desain Inbetween Creative nggambarake gambar kepiye masarakat lokal ngrameke festival Mid Autumn, kanthi nggunakake ilustrasi gaya Cina. Ilustrasi kasebut nuduhake bangunan lokal lan kegiatan Mid-Autumn, kayata kapal balap naga, drum ngantem. Desain paket hadiah iki ora mung dadi wadhah panganan nanging uga cenderung kanggo promosi budaya kutha Shien.

Pangakuan

Babagan A' Design Award Perunggu

Happiness Paket Mooncake menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Happiness Paket Mooncake dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Happiness Paket Mooncake nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Ukuran & Kemasan: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Tag: package design, logo, handrawing, typography
Teknologi Produksi: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Tantangan Desain: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Riset: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspirasi: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Durasi Proyek: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Alur Operasi: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Paten: Trademark(2019) La Maison Bakery
Anggota Tim: Creative Director: Chao Xu
Illustration: Danlin Zhang
Kredit Gambar: Collaterals and graphic design items: Chao Xu
Photography: Inlight